Joel Kleber is an award-winning marketer and Chief Marketing Officer behind the modern growth of Jim’s Group, Australia’s largest franchise network, with more than 5,700 franchisees nationwide.

His leadership in digital marketing and franchise recruitment has played a pivotal role in the brand’s expansion. This impact was formally recognised when Joel was named Franchise Executive of the Year (2024). Jim’s Group founder, Jim Penman, has credited Joel as “the single biggest reason for the group’s growth in recent years.”

Specialising in content, video, and the implementation of advanced AI-driven marketing systems, Joel has designed and executed strategies that support growth across more than 50 service divisions.

A recognised leader in audio branding, Joel is also the creator and host of several influential podcasts, including The Jim’s Podcast, More Than Just Mowing, The Lived Experience Podcast, and his industry-focused show, The Franchise Marketer Podcast.

Based in Melbourne, Joel’s marketing philosophy is grounded in authenticity. He is passionate about growing brands by amplifying real stories from real people — transforming franchises into trusted advocates and customers into loyal communities.