The Franchise Trust Engine: The 10-Part System That Grew Jim’s Group by 2,100 Franchisees
The Franchise Trust Engine is the 10-part content system I built as CMO of Jim’s Group to earn trust with […]
How Joel Kleber’s Content Strategy Grew Jim’s Group, According to Founder Jim Penman
Jim Penman, founder of Jim’s Group, said the words directly. “I don’t think there’s anybody, including myself, who’s had a
Darcy Ellis on Building a Boxing Fitness Franchise: How HitFit Grew to 6 Locations at 29
Darcy Ellis is the CEO and founder of HitFit, a boxing fitness franchise based in Melbourne. At 29 years old,
Joel Kleber on Jim’s Group Franchise Growth: How Content Added 2,000 Franchisees
Joel Kleber is the CMO of Jim’s Group, Australia’s largest franchise network with over 5,700 franchisees across 50+ service divisions.
Glenn Walford on Franchise Content Marketing: Why Surge Content Fails and What Works
Last updated: 01/03/2026 Most franchise brands approach content marketing the wrong way. They spend $5,000 to $25,000 on a burst
7 Ways to Recruit Better Franchisees with Susana Hands (Not Just More Leads)
Recruit better franchisees — that is the goal. But Most franchise brands are addicted to leads. They report lead numbers
Why Every Franchise Brand Needs a Podcast (And Most Still Don’t Have One)
Quick Summary A franchise podcast is the highest-ROI recruitment tool available to franchisors in 2026. At Jim’s Group, 90% of
Franchise Marketing
The Franchise Podcast Strategy That Recruited 2,000+ Franchisees Without Brokers or Big Ad Spend
Key Takeaways A dedicated franchise podcast is the single most effective organic tool for franchise recruitment Prospective franchisees at Jim’s
From 12 Studios to 300+: How BFT Scaled Franchise Sales with Content, Clarity, and a Relentless Sales Engine
Franchise growth isn’t magic. It’s a method. In this conversation, Jason Clark, former Global Growth Leader at BFT (Body Fit
How to Market a Franchise from Scratch: Pre-Sell, Content & Trust
When Michael Black launched Success Tutoring at just 17, he was teaching kids from a spare room in his parents’