Darcy Ellis on Building a Boxing Fitness Franchise: How HitFit Grew to 6 Locations at 29
Darcy Ellis is the CEO and founder of HitFit, a boxing fitness franchise based in Melbourne. At 29 years old, […]
Joel Kleber on Jim’s Group Franchise Growth: How Content Added 2,000 Franchisees
Joel Kleber is the CMO of Jim’s Group, Australia’s largest franchise network with over 5,700 franchisees across 50+ service divisions.
Glenn Walford on Franchise Content Marketing: Why Surge Content Fails and What Works
Last updated: 01/03/2026 Most franchise brands approach content marketing the wrong way. They spend $5,000 to $25,000 on a burst
7 Ways to Recruit Better Franchisees with Susana Hands (Not Just More Leads)
Recruit better franchisees — that is the goal. But Most franchise brands are addicted to leads. They report lead numbers
Why Every Franchise Brand Needs a Podcast (And Most Still Don’t Have One)
Quick Summary A franchise podcast is the highest-ROI recruitment tool available to franchisors in 2026. At Jim’s Group, 90% of
Franchise Marketing
The Franchise Podcast Strategy That Recruited 2,000+ Franchisees Without Brokers or Big Ad Spend
Key Takeaways A dedicated franchise podcast is the single most effective organic tool for franchise recruitment Prospective franchisees at Jim’s
From 12 Studios to 300+: How BFT Scaled Franchise Sales with Content, Clarity, and a Relentless Sales Engine
Franchise growth isn’t magic. It’s a method. In this conversation, Jason Clark, former Global Growth Leader at BFT (Body Fit
How to Market a Franchise from Scratch: Pre-Sell, Content & Trust
When Michael Black launched Success Tutoring at just 17, he was teaching kids from a spare room in his parents’
How I Doubled Australia’s Largest Franchise Network Using Content Marketing
How I Doubled Australia’s Largest Franchise Network Using Content Marketing As Chief Marketing Officer at Jim’s Group, Australia’s largest franchise
Joel Kleber Interviews: Jim’s Building Inspections Franchise Success Story (Jim’s Group Podcast)
On the Jim’s Group podcast, I sat down with Daniel Hills from Jim’s Building Inspections in Essendon, who made a