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Behind the Scenes: Creating a Space for Franchisee Stories at Jim’s Group

Franchise Marketing


As the Chief Marketing Officer of Jim’s Group, I’ve had the privilege of witnessing countless success stories from our franchisees. Each story is unique, filled with personal triumphs, lessons learned, and the transformative power of owning a franchise. One such story that recently caught my attention was that of Chad Kelly, a franchisee from Newcastle.

Chad’s story is not just about a career change; it’s about improving mental health, finding work-life balance, and discovering a supportive community within our franchise network. We recently shared Chad’s journey in a video interview, which you can watch here OR BELOW

Interview with Chad Kelly from Jim’s Mowing

The decision to create this video was driven by our commitment to transparency and our belief in the power of shared experiences. We wanted to provide a platform for our franchisees to share their stories, not just to inspire potential franchisees, but also to foster a sense of community within our network.

In the video, Chad talks about his transition from a high-stress job in project and production management to joining the Jim’s Group franchise. He speaks candidly about his initial fears, the fulfillment he found in his new role, and the positive impact the change has had on his family life.

One of the key takeaways from Chad’s story is the flexibility that our franchise model offers.

Chad highlights how this flexibility allows him to attend his children’s sporting events and pursue his hobbies – aspects of his life that were previously overshadowed by his demanding job.

Chad’s experience with the training and support provided by Jim’s Group is another testament to our commitment to our franchisees. He describes the training as “outstanding” and appreciates the supportive network he found within the franchise.

Creating this video and others like it is part of our ongoing effort to highlight the human side of our franchise network.

By sharing these stories, we believe we can inspire potential franchisees and reassure them that they are not alone in their journey.

Moreover, these stories serve as a reminder of why we do what we do at Jim’s Group.

We’re not just about providing excellent services to our customers; we’re also about supporting our franchisees in their journey toward personal and professional fulfillment.

We hope that Chad’s story and others like it will inspire you, whether you’re considering becoming a franchisee or you’re already part of our network.

Remember, at Jim’s Group, we’re more than a franchise – we’re a community.

Stay tuned for more franchisee stories, and if you’re interested in learning more about becoming a franchisee with Jim’s Group, please visit our franchise information page.

About the Author

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CMO for Australia's largest franchise, the Jim's Group. I share my knowledge that helped us grow to 5,000 franchisees with various content marketing and other digital strategies. I am also passionate about building online niche sites in order to build multiple revenue streams whilst learning SEO.

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