Joel Kleber’s Jim’s Mowing HQ Tour: Inside Australia’s Franchise Empire
On the Australian Lawn and Garden Podcast, I took listeners behind the scenes at Jim’s Group headquarters in Melbourne for […]
Joel Kleber on Franchise Content Marketing: Key Insights from the Franchise Oz Podcast
Content marketing has transformed franchise recruitment, and the numbers speak for themselves. On the Franchise Oz podcast, I shared how
Franchise Recruitment Marketing: The Complete Guide to Attracting Quality Franchisees
Franchise recruitment has always been one of the toughest challenges in franchising. Leads are expensive. Traditional advertising is saturated. Many
Joel Kleber Interviews: Real Estate Agent’s $21K Monthly Lawn Care Transformation (Jim’s Group Podcast)
On the Jim’s Group podcast, I sat down with Enoh, a former real estate agent who transformed his career by
The Rise of Short Form Video in Franchise Marketing: Lessons from Melissa Laurie
Why Short Form Video Matters in Franchising Franchise marketing is changing fast. Traditional search, TV ads, and even blogs are
Glenn Walford’s Blueprint for Fixing Broken Franchise Marketing | Franchise Marketer Podcast
“Franchisors are addicted to leads, and that addiction is getting in the way of brands investing in video content.” This
Franchise Marketer Newsletter
#1 – Welcome to the Franchise Marketer Newsletter! January 28, 2025 Sign-up here for the email edition. Rather than naming this
How to Get a Google Knowledge Panel (and Why It’s Critical for Aussie Franchisors and Personal Branding)
When prospects Google you, what do they see? If nothing solid pops up, you’re leaving money on the table. In
From Truck Driver to Mowing Mogul: How I Built a Thriving Jim’s Mowing Franchise in 18 Months
The Unexpected Path to Entrepreneurship When you think of a successful small business owner, the image that often comes to
The very first Facebook Live with Jim’s Group CEO, Jim Penman and Joel Kleber called #ASKJIM
This video is the very first #ASKJIM that I did in 2019 with Jim Penman, the founder and CEO of Jim’s