Darcy Ellis on Building a Boxing Fitness Franchise: How HitFit Grew to 6 Locations at 29
Darcy Ellis is the CEO and founder of HitFit, a boxing fitness franchise based in Melbourne. At 29 years old, […]
Franchise Growth Stories
Joel Kleber on Jim’s Group Franchise Growth: How Content Added 2,000 Franchisees
Joel Kleber is the CMO of Jim’s Group, Australia’s largest franchise network with over 5,700 franchisees across 50+ service divisions.
Glenn Walford on Franchise Content Marketing: Why Surge Content Fails and What Works
Last updated: 01/03/2026 Most franchise brands approach content marketing the wrong way. They spend $5,000 to $25,000 on a burst
7 Ways to Recruit Better Franchisees with Susana Hands (Not Just More Leads)
Recruit better franchisees — that is the goal. But Most franchise brands are addicted to leads. They report lead numbers
From 12 Studios to 300+: How BFT Scaled Franchise Sales with Content, Clarity, and a Relentless Sales Engine
Franchise growth isn’t magic. It’s a method. In this conversation, Jason Clark, former Global Growth Leader at BFT (Body Fit