Weekly insights from someone who’s actually done it
I’m Joel Kleber, CMO of Jim’s Group. Since 2019, I’ve helped grow Australia’s largest franchise from 3,600 to over 5,500 franchisees using content marketing strategies that actually work.
What This Podcast Is About
Every week, I share what I’m learning and testing in franchise marketing. No theory, just real tactics from growing a franchise network in Australia.
I cover things like:
- How we attract quality franchise leads (not just any leads)
- What makes franchise marketing different
- Content and social media strategies that convert
- AI tools I’m experimenting with
- Case studies from our growth
Who It’s For
- Franchise owners wanting to grow their network
- People working in franchise marketing
- Anyone interested in what’s working in Australian franchising right now
Some Episodes Below
Listen
Available wherever you get podcasts.
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