The Franchise Marketer Podcast

I am the CMO of Jim’s Group, Australia’s largest franchise network with 5,700+ franchisees across 50+ divisions. I grew the network from 3,600 to 5,700+ franchisees in six years using content-first marketing strategies, generating a 23:1 marketing ROI and $37.5M in franchise sales revenue. I am ranked number one in the Top 30 Franchise Executives Report and was named 2024 Franchise Executive of the Year.

Everything discussed on this podcast comes from direct experience running marketing for one of Australia’s most recognized franchise brands. No guest fees. No sponsored opinions. Just conversations worth having.

About Joel Kleber

Stuff I use myself. Not theory.
You will hear
• Clear, practical marketing tactics for franchisors and business owners
• Real stories from people building franchise brands, not just selling them
• Simple explanations of things most people try to overcomplicate
• Lessons from the wins and the mistakes

Top Episodes

Darcy Ellis on Building a Boxing Fitness Franchise: How HitFit Grew to 6 Locations at 29

Darcy Ellis is the CEO and founder of HitFit, a boxing fitness franchise based in Melbourne. At 29 years old, he has grown HitFit to six locations across Victoria and Queensland in under 18 months of franchising.

Glenn Walford on Franchise Content Marketing: Why Surge Content Fails and What Works

Most franchise brands approach content marketing the wrong way. They spend $5,000 to $25,000 on a burst of videos, go dark for 18 months, then wonder why franchise recruitment is stalling.

7 Ways to Recruit Better Franchisees with Susana Hands (Not Just More Leads)

Recruit better franchisees — that is the goal. But Most franchise brands are addicted to leads. They report lead numbers to management as if it means something.

Joel Kleber on Jim’s Group Franchise Growth: How Content Added 2,000 Franchisees

Joel Kleber is the CMO of Jim’s Group, Australia’s largest franchise network with over 5,700 franchisees across 50+ service divisions. Since 2019, he has driven Jim’s Group franchise growth from 3,600 to 5,700+ franchisees using organic video content, transparency, and zero paid advertising.

New episodes publish weekly. Subscribe on Spotify or Apple Podcasts so you do not miss them.

The Franchise Marketer Newsletter

Every week I send one email covering what is actually working in franchise marketing. Real numbers, real processes, and the things most franchise executives would not put in writing. Over 5,000 franchise professionals read it.