Hi, I'm Joel Kleber CMO
for Australia's largest franchise, Jim's Group.
People do not join brands because of ads.
They join because
they believe in the people behind them
Trusted by Australia’s largestfranchise network and
recognised globally for franchise marketing
A trust-first marketing approach built
from real work, not theory
For fifteen years I’ve helped Jim’s Group grow from around 3,600 franchisees to more than 5,700 by focusing on the things that matter. clear communication, honest content and simple systems that build trust at scale.
If people can see you, hear you and understand you, they trust you.
And trust is what grows a business.
Who I am and whyI do this
I’m the Chief Marketing Officer at Jim’s Group. Over the past decade and a half I’ve rebuilt our content systems, modernised the brand and helped create Australia’s biggest franchising YouTube channels.
My work is all about helping franchisors, founders and business owners build brands that people trust using transparency, content and simple marketing systems.
Free Franchise Growth Playbook
A 60-page breakdown of the strategies and trust frameworks I’ve used to help grow Jim’s Group and support hundreds of franchisors and founders.
OUR Services
Trust Engine Audit
and Playbook
Fix your brand’s trust gaps and get a clear 90-day content, messaging and visibility plan built
Consulting and
Coaching
One-to-one support to help you make the right marketing decisions and build consistent content and communication.
AI Coaching and
Custom GPTs
Custom GPTs built in your voice. Learn how to use AI properly for content, repurposing and workflows.
Content Creation
Support
Practical help setting up your content systems, scripts, studio and workflow so you can publish consistently.
Podcasts I host
The Jim’s Group
Podcast
300+ episodes with franchisees and franchisors. One of the highest-ranked franchising podcasts worldwide.
The Jim’s Mowing
Podcast
Real stories and practical insights from one of Australia’s most recognised service brands.
