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Jim’s Mowing Founder, Jim Penman’s very first lawn mowing flyer!

Jim's Mowing Founder, Jim Penman's very first flyer


As the creator of the video featuring Jim Penman, the founder of Jim’s Mowing, I had the unique opportunity to delve into the origins of a franchising giant.

The video, which showcases the first flyer Penman ever used to advertise his services, serves as a powerful reminder that every great venture begins with a single step.

In the mid-1980s, Penman was not the head of a successful franchise; he was an entrepreneur with a lawnmower and a dream.

The flyer, a simple piece of paper, was his first step towards building what is now known as Jim’s Mowing. It was a testament to the power of starting, of taking that first leap, no matter how small it may seem.

The image on the flyer was of Penman himself, a personal touch that resonated with potential customers. This positive response sparked the creation of the company’s logo, a symbol now recognized across the country.

This transformation from a simple image to a widely recognized logo is a testament to the power of evolution in business. It’s a reminder that it’s not about where you start, but about being open to growth and change.

The flyer also provided a snapshot of the business landscape in 1986. The pricing, services, and even a humorous spelling mistake all paint a picture of a time when Penman was just starting out.

It’s a reminder that every successful business has its early days, filled with learning curves and small victories.

Jim's Mowing founder, Jim Penman's first flyer.

Looking back at this journey, it’s clear that the success of Jim’s Mowing didn’t happen overnight. It was the result of years of hard work, perseverance, and a willingness to adapt. It’s a story that I hope will inspire others to take that first step in starting their own business.

Remember, it doesn’t matter where or how you start. What matters is that you do. Whether it’s a simple flyer or a social media page, your first step is the beginning of your journey. And who knows?

Years from now, you might be looking back at your own humble beginnings, just as Jim Penman did, and marvel at how far you’ve come.

So, take that first step. Start your journey. Embrace the challenges, celebrate the victories, and keep moving forward. Because every great business, every successful franchise, starts with someone who dared to take that first step.

About the Author

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I went from foster care to the CMO for Australia's largest franchise, the Jim's Group. I share my knowledge that helped us grow to 5,300 franchisees with various content marketing and other strategies. I personally manage multiple Jim's brands and do the actual work, not just delegate. I also have multiple online websites where I am currently building online revenue sources.

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