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# Joel Kleber: Innovating modern franchise marketing

## Sitemaps
[XML Sitemap](https://joelkleber.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Tim Collett on How to Actually Work a Franchise Expo (Most Brands Waste It)](https://joelkleber.com/how-to-work-a-franchise-expo/): Tim Collett has run Australia's Franchise Expo for 15 years. His playbook for making a franchise expo stand actually pay off: promote early, design for 3 seconds, follow up.
- [The Modern Franchise Buyer Journey: 12 to 20 Touch Points](https://joelkleber.com/modern-franchise-buyer-journey/): The modern franchise buyer journey takes 12 to 20 touch points before someone enquires.
- [The Franchise Trust Engine: The 10-Part System That Grew Jim’s Group by 2,100 Franchisees](https://joelkleber.com/the-franchise-trust-engine-the-10-part-system-that-grew-jims-group-by-2100-franchisees/): The Franchise Trust Engine is the 10-part content system I built as CMO of Jim's Group to earn trust with franchise prospects online before they enquire. The 10 parts are founder branding, daily video, a long-form podcast, a YouTube library, franchisee content, radical transparency, repurposing, paid amplification, AI search visibility, and community monitoring. Running the system helped grow Jim's Group by a net 2,100 franchisees in six years.
- [How Joel Kleber’s Content Strategy Grew Jim’s Group, According to Founder Jim Penman](https://joelkleber.com/how-joel-klebers-content-strategy-grew-jims-group-according-to-founder-jim-penman/): Jim Penman, founder of Jim's Group, said the words directly.
- [Darcy Ellis on Building a Boxing Fitness Franchise: How HitFit Grew to 6 Locations at 29](https://joelkleber.com/darcy-ellis-hitfit-boxing-fitness-franchise/): Darcy Ellis is the CEO and founder of HitFit, a boxing fitness franchise based in Melbourne. At 29 years old, he has grown HitFit to six locations across Victoria and Queensland in under 18 months of franchising. His flagship gym in Melton has surpassed 1,000 members. His first franchise location in Craigieburn has hit over 750 members. Both gyms generate seven figures in annual revenue.
- [Joel Kleber on Jim’s Group Franchise Growth: How Content Added 2,000 Franchisees](https://joelkleber.com/joel-kleber-jims-group-franchise-growth/): Joel Kleber is the CMO of Jim's Group, Australia's largest franchise network with over 5,700 franchisees across 50+ service divisions. Since 2019, he has driven Jim's Group franchise growth from 3,600 to 5,700+ franchisees using organic video content, transparency, and zero paid advertising. He was ranked number 1 in the Top 30 Franchise Executives Report in 2024. Jim's Group founder Jim Penman credited Joel as "the single biggest reason for their growth in recent years."
- [Glenn Walford on Franchise Content Marketing: Why Surge Content Fails and What Works](https://joelkleber.com/glenn-walford-on-franchise-content-marketing-why-surge-content-fails-and-what-works/): We covered what is broken in franchise content marketing and what brands need to do to fix it. The core takeaway: franchise brands need to shift from one-off content production to a 12-month, consistent video content strategy that builds trust over time. This article breaks down the full conversation with specific numbers, examples, and frameworks you can apply to your franchise brand.
- [7 Ways to Recruit Better Franchisees with Susana Hands (Not Just More Leads)](https://joelkleber.com/how-to-recruit-better-franchisees/): Recruit better franchisees — that is the goal. But Most franchise brands are addicted to leads.
- [Why Every Franchise Brand Needs a Podcast (And Most Still Don’t Have One)](https://joelkleber.com/franchise-podcast-recruitment-strategy-trust-lead-generation/): A franchise podcast is the highest-ROI recruitment tool available to franchisors in 2026. At Jim's Group, 90% of all franchise sales in the last two years came from people who had listened to at least one podcast episode before signing. That's 90% of $40 million in annual franchise sales revenue attributed to a content channel that costs a fraction of what brokers charge. The method is simple: put your franchisees in front of a microphone, let them talk honestly about the experience, and publish consistently. This article covers exactly how we do it and how you can build the same system.
- [The Franchise Podcast Strategy That Recruited 2,000+ Franchisees Without Brokers or Big Ad Spend](https://joelkleber.com/franchise-podcast-strategy-recruit-franchisees/): My name is Joel Kleber. I'm the Chief Marketing Officer at Jim's Group and was named Australia's #1 Franchise Executive in 2024. In this article I'm going to show you exactly how a franchise podcast works as a recruitment engine, why it outperforms almost every other marketing channel for franchise sales, and how to build one — even if you're starting from scratch.
- [From 12 Studios to 300+: How BFT Scaled Franchise Sales with Content, Clarity, and a Relentless Sales Engine](https://joelkleber.com/how-bft-grew-from-12-to-300-studios-with-smart-marketing/): Franchise growth isn’t magic. It’s a method.
- [How to Market a Franchise from Scratch: Pre-Sell, Content & Trust](https://joelkleber.com/market-franchise-pre-sell-content-trust/): When Michael Black launched Success Tutoring at just 17, he was teaching kids from a spare room in his parents’ home in Bossley Park, Sydney. He was studying management and law at uni, running lessons on the side, and slowly building something special.Nine years later, that tutoring business has turned into a franchise network of 45 locations across Australia and New Zealand — with 60 expected by year’s end.
- [How I Doubled Australia’s Largest Franchise Network Using Content Marketing](https://joelkleber.com/how-i-doubled-australias-largest-franchise-network-using-content-marketing/): As Chief Marketing Officer at Jim's Group, Australia's largest franchise network with over 5,600 franchisees, I've had the unique opportunity to transform how franchise brands approach digital marketing.
- [Joel Kleber Interviews: Jim’s Building Inspections Franchise Success Story (Jim’s Group Podcast)](https://joelkleber.com/joel-kleber-interviews-jims-building-inspections-franchise-success-story-jims-group-podcast/): On the Jim's Group podcast, I sat down with Daniel Hills from Jim's Building Inspections in Essendon, who made a life-changing transition from carpentry to franchise ownership.
- [Joel Kleber’s Jim’s Mowing HQ Tour: Inside Australia’s Franchise Empire](https://joelkleber.com/joel-klebers-jims-mowing-hq-tour-inside-australias-franchise-empire/): On the Australian Lawn and Garden Podcast, I took listeners behind the scenes at Jim's Group headquarters in Melbourne for an exclusive tour of what makes Australia's largest home services franchise operation tick. The facility reveals the sophisticated systems supporting 5,600 franchisees nationwide.
- [Joel Kleber on Franchise Content Marketing: Key Insights from the Franchise Oz Podcast](https://joelkleber.com/joel-kleber-on-franchise-content-marketing-key-insights-from-the-franchise-oz-podcast/): Content marketing has transformed franchise recruitment, and the numbers speak for themselves. On the Franchise Oz podcast, I shared how consistent video content has driven Jim's Group training numbers to 150 people monthly, with prospects watching 30-40 podcasts before even inquiring.
- [Franchise Recruitment Marketing: The Complete Guide to Attracting Quality Franchisees](https://joelkleber.com/franchise-recruitment-marketing-the-complete-guide-to-attracting-quality-franchisees/): Franchise recruitment has always been one of the toughest challenges in franchising.
- [Joel Kleber Interviews: Real Estate Agent’s $21K Monthly Lawn Care Transformation (Jim’s Group Podcast)](https://joelkleber.com/joel-kleber-interviews-real-estate-agents-21k-monthly-lawn-care-transformation-jims-group-podcast/): On the Jim's Group podcast, I sat down with Enoh, a former real estate agent who transformed his career by launching a Jim's Mowing franchise in Melbourne's northern suburbs. His results speak volumes about what's possible in the home services sector.
- [The Rise of Short Form Video in Franchise Marketing: Lessons from Melissa Laurie](https://joelkleber.com/the-rise-of-short-form-video-in-franchise-marketing-lessons-from-melissa-laurie/): Franchise marketing is changing fast. Traditional search, TV ads, and even blogs are no longer enough to capture attention. Customers and potential franchisees are turning to short-form video on TikTok, Instagram Reels, and YouTube Shorts to research, learn, and decide.
- [Glenn Walford’s Blueprint for Fixing Broken Franchise Marketing | Franchise Marketer Podcast](https://joelkleber.com/glenn-walfords-blueprint-for-fixing-broken-franchise-marketing-franchise-marketer-podcast/): "Franchisors are addicted to leads, and that addiction is getting in the way of brands investing in video content."
- [Franchise Marketer Newsletter](https://joelkleber.com/franchise-marketer-newsletter/): January 28, 2025
- [How to Get a Google Knowledge Panel (and Why It’s Critical for Aussie Franchisors and Personal Branding)](https://joelkleber.com/how-to-get-a-google-knowledge-panel-and-why-its-critical-for-aussie-franchisors-and-personal-branding/): A robust online presence, capped off with a Google Knowledge Panel, tells potential franchisees you mean business and builds trust from the very first click.
- [From Truck Driver to Mowing Mogul: How I Built a Thriving Jim’s Mowing Franchise in 18 Months](https://joelkleber.com/from-truck-driver-to-mowing-mogul-how-i-built-a-thriving-jims-mowing-franchise-in-18-months/): When you think of a successful small business owner, the image that often comes to mind is someone who has been passionate about their industry for years and meticulously plans and prepares to launch their own venture.
- [The very first Facebook Live with Jim’s Group CEO, Jim Penman and Joel Kleber called #ASKJIM](https://joelkleber.com/the-very-first-facebook-live-with-jims-group-ceo-jim-penman-and-joel-kleber-called-askjim/): This video is the very first #ASKJIM that I did in 2019 with Jim Penman, the founder and CEO of Jim's Group.
- [How Jim’s Group Supports Franchisees with Mental Health: An Interview with Jason Banks, CEO of TIACS](https://joelkleber.com/how-jims-group-supports-franchisees-with-mental-health-an-interview-with-jason-banks-ceo-of-tiacs/): Jason Banks, CEO of TIACS, is urging support for mental health in the trades.
- [How I helped build the Jim’s Group to 5,500 franchisees with social media](https://joelkleber.com/how-i-helped-build-the-jims-group-to-5500-franchisees-with-social-media/): In this episode of "The Digital Tradie" podcast, I had the pleasure of being interviewed by David List.
- [I was named the Winner of the Top 30 Australian Franchise Executive Award 2024.](https://joelkleber.com/i-was-named-the-winner-of-the-top-30-australian-franchise-executive-award-2024/): I was shocked to be announced as number 1 in the annual Franchise Executives Top 30 report.
- [Swell AI Review: The AI writing software that makes podcasts easy!](https://joelkleber.com/swell-ai-review-the-ai-writing-software-that-makes-podcasts-easy/): Affiliate Disclaimer: I do receive a small commission if you try it via my link Swell AI.
- [Rethinking the Franchising Code with Jim’s Group CEO, Jim Penman and Joel Kleber](https://joelkleber.com/rethinking-the-franchising-code-with-jims-group-ceo-jim-penman-and-joel-kleber/): In a revealing interview, Jim's Group CEO, Jim Penman, a key figure in the franchising industry, offers a critical analysis of the current Australian franchising code. His insights shed light on the shortcomings of the existing system and propose significant reforms to enhance protection for franchisees. This article delves into the crucial points raised during the discussion, highlighting the urgent need for change in the franchising sector.
- [Jim’s Group Marketing Insights in 2024](https://joelkleber.com/jims-group-marketing-insights-in-2024/): I was invited at the end of last year to speak to various marketing agencies about what the Jim's Group does by way of marketing strategies and in 2024 what we will be implementing.
- [Interview with Jim’s Cleaning Group’s Divisional Franchisor, Haydar Hussein](https://joelkleber.com/interview-with-jims-cleaning-groups-divisional-franchisor-haydar-hussein/): Haydar Hussein started his own cleaning company in 1989, which has now become the largest cleaning franchise in the Southern Hemisphere with Jim's Cleaning Group. With over 1000 franchisees now and annual turnover of his business is in excess of a hundred million dollars, which is a remarkable achievement for someone who started as a one-man band.
- [Jim’s Group launches Jim’s Beauty!](https://joelkleber.com/jims-group-launches-jims-beauty/): Jim's Beauty is real and was in the national news all last week!
- [Interview with Paul Sandles, Divisional Franchisor for Jim’s Diggers](https://joelkleber.com/interview-with-paul-sandles-divisional-franchisor-for-jims-diggers/): Paul Sandles is a well-known individual within the Jim's family, having been a franchise owner in 2013 and currently serving as the Divisional Manager for Jim's Diggers Australia.
- [Franchise Marketing: How ‘Day on the Road’ Videos Boost Jim’s Group Franchise Sales](https://joelkleber.com/long-form-video-the-best-form-of-franchise-marketing/): Rather than using Chat GPT to come up with a catchy H1 title with an appropriate bunch of sub-headings that don't really say much, I am just going to provide you with my video examples that have generated multiple franchise sales since 2019.
- [Franchise Lead Generation with Social Media](https://joelkleber.com/franchise-lead-generation-with-social-media/): This video provides you with some insights into how I used social media and video content to generate franchise sales for the Jim's Group.
- [Interview with Brett Blair, Divisional Franchisor for Jim’s Pool Care](https://joelkleber.com/interview-with-brett-blair/): Brett Blair, the owner of the Jim's Pool Care Division, he is the guest in this episode of Jim's Advice, a series featuring successful entrepreneurs and business owners within the Jim's family and network.
- [You cannot please everyone with what you post on social media!](https://joelkleber.com/you-cannot-please-everyone-with-what-you-post-on-social-media/): Social media is a powerful tool, a window into the thoughts and feelings of people from all over the world. It has the power to connect, entertain, and sometimes, ignite passionate debates over the most unsuspecting content. Case in point: a simple meme.
- [Do you suffer from the Dunning-Kruger Effect?](https://joelkleber.com/do-you-suffer-from-the-dunning-kruger-effect/): I recently had someone tell me I suffer badly from the Dunning-Kruger effect.
- [Entrepreneurship and Ethics: A Look into Jim Penman’s Business Principles](https://joelkleber.com/entrepreneurship-and-ethics-a-look-into-jim-penmans-business-principles/): In 1988, Jim's Group and Jim's Mowing founder, Jim Penman attended his first expo at the old exhibition building, feeling intimidated by VIP, a franchising giant with 250 franchisees. At the time, they were running a lawn-mowing business without uniforms, signage, or logos. The introduction of VIP prompted them to consider joining the franchising industry, eventually developing their own franchise system with an unwavering focus on customer service. Jim's obsession with quality services stemmed from their personal distaste for disappointing customers and their drive to expand their business with subcontractors, who sometimes came up short in delivering the same level of expertise.
- [How TikTok Can Skyrocket Your Franchise Enquiries 🚀](https://joelkleber.com/how-tiktok-can-skyrocket-your-franchise-enquiries-%f0%9f%9a%80/): In the dynamic landscape of digital marketing, businesses are constantly searching for innovative channels to reach their audiences and drive growth.
- [Interview with Jim’s Group CEO, Jim Penman about my 12 years at Jim’s Group](https://joelkleber.com/interview-with-jims-group-ceo-jim-penman/): I received my 10-year award the other day from Jim's Group CEO, Jim Penman despite working there for 12 years! Better late than never, however, it's much appreciated and a big step forward for our culture.
- [Exploring the Future of Franchising with Darryn McAuliffe of FRANdata](https://joelkleber.com/exploring-the-future-of-franchising/): In a recent interview, Darryn McAuliffe, the head of FRANdata, shared his insights on the franchising industry in Australia. FRANdata is a leading provider of ratings, research, and reporting on the franchise sector, offering an independent view of the quality of various brands.
- [Harnessing Video Content for Franchise Lead Generation: Insights from My Interview with Glenn Walford](https://joelkleber.com/harnessing-video-content-for-franchise-lead-generation/): In a recent one-on-one, I had the opportunity to discuss the role of video content in franchise lead generation with Glenn Walford, the force behind Magnetic Business Media and Franchise Buyer.
- [Testimonial from Jim’s Group CEO, Jim Penman for Joel Kleber’s social media leadership](https://joelkleber.com/testimonial-from-jims-group-ceo-jim-penman-for-joel-klebers-social-media-leadership/): It's not every day you get a testimonial from Jim's Group CEO, Jim Penman about what you do, however, when one occurs you grab it!
- [Jim’s Mowing Founder, Jim Penman’s very first lawn mowing flyer!](https://joelkleber.com/jims-mowing-founder-jim-penmans-very-first-lawn-mowing-flyer/): As the creator of the video featuring Jim Penman, the founder of Jim's Mowing, I had the unique opportunity to delve into the origins of a franchising giant.
- [Why do small businesses fail? Interview with Jim’s Group CEO, Jim Penman](https://joelkleber.com/why-do-small-businesses-fail/): This is taken from the Jim's Group Podcast which I created to give Jim's Group CEO, Jim Penman a platform to share his decades of business knowledge.
- [Why Your Business Needs a Podcast: Insights from Andy Stewart’s Entrepreneurial Journey](https://joelkleber.com/why-your-business-needs-a-podcast/): Discover the compelling reasons to create a podcast for your business and draw inspiration from Andy Stewart’s remarkable transition from redundancy to entrepreneurship.
- [How to Market Your Business Using Authentic Video Content](https://joelkleber.com/how-to-market-your-business-using-authentic-video-content/): In the ever-evolving digital marketing landscape, knowing how to effectively market your business and brand can be a challenge.
- [Elevate Your Brand with Expert Video Content Strategies](https://joelkleber.com/elevate-your-brand-with-expert-video-content-strategies/): Before we begin: This blog post is an example of re-purposing with our off-shore VA who took our podcast episode where we interviewed each other about why we started a business together, so excuse the overtop language in the blog post!
- [Interview with CEO of DC Strategy, Barry Money on Franchising and the Jim’s Group](https://joelkleber.com/interview-with-ceo-of-dc-strategy-barry-money-on-franchising-and-the-jims-group/): I caught up with the CEO of DC Strategy, Barry Money at the Melbourne Franchising Expo, who shed some light on the franchising industry, franchise development, and the untapped potential of Jim's Group.
- [How would Jim’s Group CEO, Jim Penman fix the franchise system?](https://joelkleber.com/how-would-jims-group-ceo-jim-penman-fix-the-franchise-system/): The Jim's Podcast has been around for a number of years and early on, Jim Penman and I use to do it every week until Jim pretty much ran out of things to say. I will probably revisit the early subjects for his new takes on them however, this one on 'how to fix franchising' has a lot of great and controversial franchising information in there.
- [Unlocking Franchise Success: Key Insights from the Melbourne Franchising Expo 2023](https://joelkleber.com/unlocking-franchise-success-key-insights-from-the-melbourne-franchising-expo-2023/): In the bustling world of entrepreneurship, franchising stands as a beacon of opportunity for those looking to dive into business ownership with a proven model. Recently, I had the chance to attend the Melbourne Franchising Expo 2023, where I manned the Jim's Group booth for 2 days at the event to create content and answer any questions.
- [Interview with Jim’s Mowing franchisee, Jonathon Delaney, about running a lawn care business efficiently](https://joelkleber.com/interview-with-jims-mowing-franchisee-jonathon-delaney-about-running-a-lawn-care-business-efficiently/): As the Chief Marketing Officer for Jim's Group, I am committed to providing potential franchisees with the most comprehensive and insightful information to assist them in their decision-making process. One of the strategies I employ to achieve this is through long-form video interviews with our successful franchisees.
- [Behind the Scenes: Creating a Space for Franchisee Stories at Jim’s Group](https://joelkleber.com/behind-the-scenes-creating-a-space-for-franchisee-stories-at-jims-group/): As the Chief Marketing Officer of Jim's Group, I've had the privilege of witnessing countless success stories from our franchisees. Each story is unique, filled with personal triumphs, lessons learned, and the transformative power of owning a franchise. One such story that recently caught my attention was that of Chad Kelly, a franchisee from Newcastle.
- [101 of The Best Side Hustles for Teachers to Make Extra Money](https://joelkleber.com/side-hustles-for-teachers/): As a teacher, you've dedicated your career to educating and inspiring the next generation.
- [How to Use Your Blog to Attract High-Paying Clients: Building Your Brand](https://joelkleber.com/how-to-use-your-blog-to-attract-high-paying-clients/): Building a personal brand is essential for any entrepreneur or freelancer looking to attract high-paying clients. One of the most effective ways to build your brand is through blogging. A blog allows you to showcase your expertise, share valuable insights, and connect with potential clients on a personal level.
- [What Can ChatGPT Do? Exploring the Capabilities of the Chatbot AI](https://joelkleber.com/what-can-chatgpt-do/): ChatGPT is an AI language model that can generate human-like responses to text prompts.
- [101 Chat GPT Prompts for Australian Franchisors and Master Franchisees](https://joelkleber.com/101-chat-gpt-prompts-for-australian-franchisors-and-master-franchisees/): In the ever-evolving landscape of the Australian franchise industry, franchisors face many challenges in managing their businesses and supporting their franchisees.
- [Interview on Marketing Trends](https://joelkleber.com/interview-on-marketing-trends/): The original interview can be read here -https://www.marketingtrends.com.au/joel-kleber/

## Pages
- [franchise-marketer-podcast](https://joelkleber.com/franchise-marketer-podcast/):  
- [What the Trust Engine Audit does](https://joelkleber.com/trust-engine-audit/): Trust Engine Audit & Playbook
- [Keynote Speaking](https://joelkleber.com/keynote-speaking/): Keynote Speaking
- [Franchise Leadership Coaching](https://joelkleber.com/franchise-leadership-coaching/): Franchise Leadership Coaching
- [Franchise Growth Advisory](https://joelkleber.com/franchise-growth-advisory/): Franchise Growth Advisory
- [Contact-Page](https://joelkleber.com/contact-page/): If you’re a business owner, founder or leader trying to grow your brand, fix your marketing, orjust finally make sense of this content-driven world we’re all operating in, this is where you canreach me. I’m not an agency. I don’t promise “10x in 10 days.”I’m the guy who spent 15 years inside Jim’s Group turning a very traditional brand into one ofAustralia’s most trusted modern businesses.And if you believe Jim Penman, I’ve “been the biggest reason for our growth in recent years.”Not bad feedback from a bloke who’s built a 5,700-strong network.These days, I help businesses big and small do the same thing:build trust, show the real story, and actually grow.
- [franchise-marketer-podcast-old](https://joelkleber.com/franchise-marketer-podcast-old/): Franchising and marketing can feel like a maze.A lot of opinions. Not a lot of honest, practical content.That is why I started the Franchise Marketer Podcast.I talk about the realities of growing franchise brands and service businesses.Sometimes it is just me doing solo episodes. Sometimes I bring on franchise founders, peoplewho work inside franchise networks, or people running businesses I know can actually help.Everything we talk about are tactics I genuinely believe can work.
- [Blog-Page](https://joelkleber.com/blog-page/): Tell me what you’re trying to solve and I’ll point you in the right direction.
- [Media-page](https://joelkleber.com/media-page/): Over the past few years, I’ve been interviewed across leading online, written,audio and video media. This page brings those features together in one place.
- [Services-page](https://joelkleber.com/services-page/): I’ve helped Jim’s Group and a long list of franchisors and business owners improve their marketing, sharpen their message and build trust with the people they want to reach.
- [Biography-page](https://joelkleber.com/biography-page/): I never planned on ending up in franchising… and definitely not for 15 years.
- [About-page](https://joelkleber.com/about-page/): This page is for my Google Knowledge Graph panel.
- [Home-Page](https://joelkleber.com/): I'm Joel Kleber, CMO of Jim's Group — Australia's largest franchise network. I help franchisors fix recruitment, build trust at scale, and grow without burning budget on ads that don't convert.
- [Home](https://joelkleber.com/home-3/): For fifteen years I’ve helped Jim’s Group grow from around 3,600 franchisees to more than 5,700 by focusing on the things that matter. clear communication, honest content and simple systems that build trust at scale.If people can see you, hear you and understand you, they trust you.And trust is what grows a business.
- [My Story](https://joelkleber.com/my-story/): Hi, this is a biography I initially wrote in September 2025, and have since updated over the years. It details my beliefs, my childhood, and my career. I consider it the best way of getting to know me!
- [Franchise Growth Playbook](https://joelkleber.com/franchise-growth-playbook/): Get the exact playbook behind one of the biggest franchise growth runs in Australia—without spending thousands on ads or agencies.
- [Jim’s Group Franchisor Marketing Material](https://joelkleber.com/jims-group-franchisor-marketing-material/): Thanks for attending our sessions at Jim's Group for your Franchisor and Advanced Franchisor Sessions.
- [Jim’s Group Training Sessions](https://joelkleber.com/jims-group-training-sessions/): Click the image below to access the Jim's Group 3-day induction social media and AI session page.
- [Glossary](https://joelkleber.com/glossary/): Nothing found. Please change the filters.
- [Advanced FSO Slides for Marketing + AI session](https://joelkleber.com/advanced-fso-slides-for-marketing-ai-session/): Thanks for your attention during my session, power point below.
- [Jim’s Group Franchisee Training (Social Media & AI Session)](https://joelkleber.com/jims-group-franchisee-training/): Thanks for listening to my session, you can find below a list of different software mentioned with some other useful information.
- [Media & Press](https://joelkleber.com/media-press/): Over the past few years, I have been interviewed for various online written and video media; this is my attempt to collect these.
- [Terms and Conditions](https://joelkleber.com/terms-and-conditions/): Terms and Conditions for joelkleber.com
- [Disclaimer](https://joelkleber.com/disclaimer/): Disclaimer for joelkleber.com
- [Podcasts](https://joelkleber.com/podcasts/): Since 2019, I have created 3 podcasts with one being personal and two being for work.
- [Tools](https://joelkleber.com/tools/): I often get asked about what tools I use, so here is a list of what I use for various different areas of my work and side hustles. 
- [Contact](https://joelkleber.com/contact/): Please feel free to reach out me about anything you have read on my site.
- [Terms & Conditions](https://joelkleber.com/terms-conditions/): Joel Kleberm- Terms and Conditions
- [Privacy Policy](https://joelkleber.com/privacy-policy/): joelkleber.com Privacy Policy
- [Home](https://joelkleber.com/home-2/): Subscribe to my newsletter to stay in touch where I will email when I have some great information to share
- [Lead Gen](https://joelkleber.com/lead-gen/)
- [Work With Me](https://joelkleber.com/work-with-me/)
- [Blog](https://joelkleber.com/blog/)
- [About](https://joelkleber.com/about/): Joel Kleber is the award-winning marketer and Chief Marketing Officer driving the modern growth story of Jim’s Group, Australia’s largest franchise network with over 5,500 franchisees.
- [Home](https://joelkleber.com/home/)
- [Sample Page](https://joelkleber.com/sample-page/): This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:

## 
- [Default Footer](https://joelkleber.com/?p=230)
- [Default Header](https://joelkleber.com/?p=229)
- [Default Footer for Kwik Theme](https://joelkleber.com/?p=213)
- [Default Footer](https://joelkleber.com/?p=194)
- [Default Header](https://joelkleber.com/?p=193)
- [Columns 01](https://joelkleber.com/?p=163)
- [Logo – Menu – Call to Action – 01](https://joelkleber.com/?p=162)
- [01 – Columns](https://joelkleber.com/?p=117)
- [01 – Logo – Menu – Call to Action](https://joelkleber.com/?p=116)
- [01 – Columns](https://joelkleber.com/?p=113)
- [01 – Logo – Menu – Call to Action](https://joelkleber.com/?p=112)
- [01 – Columns – Footer for Whole Site](https://joelkleber.com/?p=109)
- [01 – Logo – Menu – Call to Action](https://joelkleber.com/?p=108)
- [01 – Columns](https://joelkleber.com/?p=105)
- [01 – Logo – Menu – Call to Action](https://joelkleber.com/?p=104)
- [01 – Columns](https://joelkleber.com/?p=101)
- [01 – Logo – Menu – Call to Action](https://joelkleber.com/?p=100)
- [Default Footer for Shapeshift Theme](https://joelkleber.com/?p=95)
- [Default Header for Shapeshift Theme](https://joelkleber.com/?p=93)
- [Default Header for WooCommerce](https://joelkleber.com/?p=18)
- [01 – Columns](https://joelkleber.com/?p=17)
- [01 – Logo – Menu – Call to Action](https://joelkleber.com/?p=16)

## 
- [Introduction – From Internet Rubbish to Content Marketing Gold](https://joelkleber.com/?p=53): Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
- [Introduction – From Internet Rubbish to Content Marketing Gold](https://joelkleber.com/?p=51): Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
- [Introduction – From Internet Rubbish to Content Marketing Gold](https://joelkleber.com/?p=49): Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
- [Mastering Your Technique and Presentation](https://joelkleber.com/?p=47): Check these 4 things before publishing any content online. If you get one of these wrong, the actual content of your blog will not even matter all that much…
- [Why Most Internet Content Never Sees The Light of Day](https://joelkleber.com/?p=46): Over two million blog articles are written every day. And most of them will never be read. Discover why this happens and how to avoid being part of this junkyard of internet rubbish.
- [Introduction – From Internet Rubbish to Content Marketing Gold](https://joelkleber.com/?p=45): Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
- [Two Scarcity Marketing Recipes](https://joelkleber.com/?p=43): In this short lesson, we introduce two recipes you can apply to your business: the “under the radar” promotion and the classic product launch or sale. You’ll see the exact steps and timings required to make these promotions as effective as possible.
- [Behind the Scenes: Our Exact Scarcity Marketing Sequence](https://joelkleber.com/?p=42): Continuing the theme of keeping it real, in this video we take a look at the exact scarcity marketing sequence we used on one of our product launches. And by exact, I mean: you’ll see the actual emails we sent, the exact timings of when we sent them and the sales results corresponding to them.
- [How to Build a Digital Product Empire](https://joelkleber.com/?p=40): In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
- [How to Build Courses With Thrive Apprentice](https://joelkleber.com/?p=39): In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
- [Scarcity Marketing – Good & Bad Examples](https://joelkleber.com/?p=38): In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
- [Intro & Proof](https://joelkleber.com/?p=37): To start with, we’ll take a look at some proof. That way, you’ll see that the recipes in this course actually work (and produce some impressive results) in the real world and aren’t just marketing theory.

## 
- [Putting Scarcity Marketing Into Practice](https://joelkleber.com/?p=41): In this module, we get very practical: you’ll see exactly how we apply various countdowns and time limits on a website. No matter what your website and your promotion are about, you can follow along with these steps to create your own campaign.
- [Learn how to use Scarcity Marketing](https://joelkleber.com/?p=35): In this module, we introduce the concept of scarcity marketing. It is tricky, if you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.

## Lasso Lite
- [Vrlps](https://joelkleber.com/go/vrlps/)