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Testimonial from Jim’s Group CEO, Jim Penman for Joel Kleber’s social media leadership

Joel Kleber speaking to new franchisees at Jim's Group training

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It’s not every day you get a testimonial from Jim’s Group CEO, Jim Penman about what you do, however, when one occurs you grab it!

Jim shared his thoughts below on the role of social media in his business expansion.

He said, “I do believe that our substantial growth post-COVID has been largely due to our effective use of social media. Most of our franchisees, and even prospects, have engaged with our YouTube content. In fact, at a recent gathering, every single attendee had watched our YouTube videos prior to the event.”

It is true, every training, I ask all new prospects who have researched our socials or watched videos before training and everyone puts their hand up, if they don’t, they are lying!

Jim Penman and Mike Andes

About the Author

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I went from foster care to the CMO for Australia's largest franchise, the Jim's Group. I share my knowledge that helped us grow to 5,300 franchisees with various content marketing and other strategies. I personally manage multiple Jim's brands and do the actual work, not just delegate. I also have multiple online websites where I am currently building online revenue sources.


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