This video is the very first #ASKJIM that I did in 2019 with Jim Penman, the founder and CEO of Jim’s Group.
I had the idea at the time because I had just discovered Gary Vaynerchuck, who kept going on about doing Facebook Lives.
I thought, why not give this a go with Jim? A common question I always received from friends was, “Is he real?”
So, I asked Jim to sit down with me one night, and we went live on the Jim’s Group Facebook page.
As they say, the rest is history!
I believe this one idea changed Jim’s Group, as the Franchisors immediately responded that they had never seen this side of him and loved how personable he was in the Q&A.
The feedback was so good that we decided to do one every week!
We thought we would run out of questions, however, a lot of people would make this as part of their due diligence when buying a franchise.
Our franchisors also sent links to their prospects to tune in and #ASKJIM a question about being a franchisee.
I will write some other articles soon about the progression of this livestream and what it’s morphed into today. However, it just shows you that one little idea can have a massive impact on a business if you’re willing to give it a go.