About Joel Kleber
This page is for my Google Knowledge Graph panel.
For a more comprehensive (and grounded) biography, go here.
Who is Joel Kleber?
Joel Kleber is the award-winning marketer and Chief Marketing Officer driving the modern growth story of Jim’s Group, Australia’s largest franchise network with over 5,500 franchisees.
His transformative impact on the brand’s digital marketing and franchise recruitment was recognised when he was named the 2024 Franchise Executive of the Year. Jim’s Group founder Jim Penman has credited Joel as “the single biggest reason for their growth in recent years.”
Specialising in content, video, and the implementation of advanced AI systems, Joel has architected the marketing strategies that support growth across more than 50 service divisions. As a leader in audio branding, he is the creator and host of several influential podcasts, including The Jim’s Podcast, More Than Just Mowing for Jim’s Mowing, The Lived Experience Podcast, and his industry-focused show, The Franchise Marketer Podcast.
Based in Melbourne, Joel’s marketing philosophy is rooted in authenticity. He is passionate about growing brands by amplifying the genuine stories of their people, turning franchisees into advocates and customers into a loyal community.