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Franchise Lead Generation with Social Media

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This video provides you with some insights into how I used social media and video content to generate franchise sales for the Jim’s Group.

Our Franchisors spend a lot of money with Meta Ads, Seek etc…..however, this is the secret sauce in helping people convert into a Jim’s franchisee.

There is a lot more to what we do, however, I just wanted to share some thoughts about where franchise marketing needs to go in 2023 and beyond.

Quite frankly, if you look at franchise marketing as a whole for franchisees, it’s completely stale.

Building digital media assets that people can consume over months and months, is what is now required.

Make it easier for your business brokers and lead generation activities by having content that people can consume about your franchise.

It’s a long-term play here and if you’re attitude is what’s the ROI from this video content we produced, then it’s time to move on.

You need to do the below for at least 6 months, every day, to see results.

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About the Author

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I went from foster care to the CMO for Australia's largest franchise, the Jim's Group. I share my knowledge that helped us grow to 5,300 franchisees with various content marketing and other strategies. I personally manage multiple Jim's brands and do the actual work, not just delegate. I also have multiple online websites where I am currently building online revenue sources.

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