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Interview with Paul Sandles, Divisional Franchisor for Jim’s Diggers

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Paul Sandles is a well-known individual within the Jim’s family, having been a franchise owner in 2013 and currently serving as the Divisional Manager for Jim’s Diggers Australia.

He is also a Regional Franchisor, overseeing 32 working franchise owners in Australia.

In this interview, Paul shares his journey to joining Jim’s, his relationship with Jim, and his advice for industry transition.

Paul’s relationship with Jim evolved over time, from initially banging heads as a franchisee to now finding him very inspiring and seeking his advice regularly.

He credits Jim’s advice as almost always being right and has learned to take it without hesitation.

Paul also shares how he implemented KPI tracking in his business, which led to significant improvements in job value, leads, and conversion rates.

His journey from IT to becoming a franchisee and then a franchisor provides valuable advice for anyone looking to transition into a new industry.

Check out the video below for an in-depth interview with the Divisional Franchisor.

Source @joeklebermedia

Key Takeaways

  • Paul Sandle’s journey from IT to becoming a franchisee and then a franchisor provides valuable advice for anyone looking to transition into a new industry.
  • Implementing KPI tracking in business can lead to significant improvements in job value, leads, and conversion rates.
  • Seeking advice from experienced individuals like Jim can be very inspiring and help guide one’s journey towards success.

Paul’s Journey to Joining Jim’s

Paul’s journey to joining Jim’s began when he was working as a Transformation Project Manager in IT for Hewlett-Packard for eight years.

Dissatisfied with his job and looking for more gratification, Paul decided to become self-employed. He did a lot of analysis and SWOT analysis of various businesses and finally settled on construction, specifically excavation.

Franchising seemed like a good option for the support it provided, and that’s when Paul discovered Jim’s Diggers.

When Paul first met Jim, he was nervous and amazed to meet the man he had heard so much about.

They initially had some disagreements, particularly around franchise support when Paul first came on as a franchisee.

However, Jim’s advice proved to be invaluable, and Paul now finds him very inspiring and seeks his advice regularly.

Paul and his franchisees struggled with KPI tracking in their business, relying on gut feel and monthly proactive calls to assess how busy they were.

However, after a couple of franchisees failed, they brought in external people to do a 360 review and identified the issue.

They then implemented KPIs to track and monitor progress, resulting in a doubling of the average job value and leads, and a 40% increase in conversion.

Overall, Paul’s journey to joining Jim’s was driven by a desire for more gratification and flexibility in his work, as well as a passion for outdoor work like excavation.

He found franchising to be a good option for the support it provided, and Jim’s Diggers proved to be a great fit for him.

If you want to learn more about Jim’s Diggers, visit www.jimsdiggers.com.au

About the Author

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I went from foster care to the CMO for Australia's largest franchise, the Jim's Group. I share my knowledge that helped us grow to 5,300 franchisees with various content marketing and other strategies. I personally manage multiple Jim's brands and do the actual work, not just delegate. I also have multiple online websites where I am currently building online revenue sources.


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